Lonsdale London is playing a leading role in the 2005 Motor Show, which will be held in Bologna from the 3rd to the 11th of December. The company's partnership with RTR Professional Sports Marketing Firm is proceeding smoothly.

For the second consecutive year the famous street & sportswear brand by Leeside has decked out the race arena of the 2005 Motor Show, the “Lonsdale Arena”, with a capacity of keeps over 40,000 people. The Lonsdale Arena has come to be the centre for the most exciting races, with more than 200 drivers taking part in 30 competitions.

Lonsdale logo will appear on large posters (6×3 metres) at the main entrance, on the starting gates, on the light towers, in the paddock behind the stands, in the competition area, on press releases, on the third cover page of the official catalogue of the Motor Show and on every exhibition area map.

The partnership gives to the brand not only a high profile but also the chance to reach the Lonsdale target: 70% of the 1,270,000+ visitors are young people between 17 and 36 years of age, of whom 86% are male and 14% female.

For Riccardo Tafà, RTR's Professional Sports Marketing Firm managing director, "The continuation of the partnership between Lonsdale and the Motor Show is a clear sign of the successful choice made. I’m sure we will achieve excellent results this year too."

RTR Professional Sports Marketing Firm has recommended the perfect event for Lonsdale: the Lonsdale Lion will roar together with the engines of cars and bikes inside the Arena.