The world is not lacking people who dream of starting companies that share their passion with others. It is lacking people who actually chase their dream. Marketing is the crux of any business, and this article will help you take your dream tour business and put into quick action.

It doesn’t matter whether your passion is cooking, dancing, art, music, or sports, but this article focuses on adventure tour businesses because that’s my passion. In today’s high-tech environment you will need a high-performance website that sells your product. Brochures and Yellow Pages aren’t enough any more. This means your website needs to move up in the search engines quickly, and at the same time it needs to be very navigable, attractive, and hyper-professional. There are three things that your outdoor adventure website had better have or you’re in trouble.

Hiking tour business
1. Tour Calendar: your website needs to have a calendar with all of your scheduled trips. It’s a place where visitors can go and get a very quick glance at what you offer, how much of it you offer, and they can easily match their own schedules with yours. And don’t be afraid to stack your tour calendar with LOTS of tours – your business will grow into them. You always want your tour calendar to have roughly 30% more tours than you plan on actually operating.

Outdoor adventure
2. Statements of validation: your website needs to tout your credentials and your accolades. It could be the number of years you’ve been in business, magazines or newspapers that published articles on you, testimonials, professional reviews, memberships of professional organizations, charitable partnerships…etc. The point is people are trusting their lives with you, and you had better have some credentials in plain view as to why they should trust you.

Active travel
3. High-quality editing: your website has to be immaculate. You’re fooling yourself if you think people don’t notice small problems with editing or layout. The bottom line is that a good website has a thousand small things working for it, so focus on the details. Mohammed Ali said “It isn't the mountain ahead to climb that wears you out; it's the pebble in your shoe.” And so it is with websites. It’s all of the pebbles that make your website – the grammar, alignment of pictures, small design elements…etc. So be careful and make them great!

Focus on these three things, make it attractive, use lots of pictures, and you’ll be rocking soon enough. Good luck!